Price Your House to Sell Quickly

If home lacks features of recent comps, it's time to subtract value.

A first-quarter survey of homebuyers and sellers done by HomeGain.com, a real estate services website, revealed that 76 percent of homeowners believe their home is worth more than the list price recommended by their real estate agent.

Homebuyers usually have a better grasp of current market value in the area where they're looking to buy than do sellers who own and live there. Buyers look at a lot of new listings. They make offers, know what sells quickly and for how much, and what doesn't and why. HomeGain reported that homebuyers still think sellers are overpricing their homes.

Your home is worth what a buyer will pay for it given current market conditions. This may not be the same as your opinion of what your home will sell for, or what you hope it's worth. Relying on emotion rather than logic when selecting a list price can lead to disappointing results.

The prime opportunity for selling a home is when it's new on the market. This is when it is most marketable. Buyers wait for the new listings. Usually, listings receive the most showings and have the busiest open houses during the first couple of weeks they are on the market.

The rest of the article continues here:
Price your house to sell quickly | Inman News

3 Ah-has from the 2012 Success Summit with Tom Ferry

Lowes Realtor Benefits

Are you using the free marketing from Lowes? 

Lowes provides free email and direct mail marketing for you by sending discounts to your buyer and seller clients. Everything that is sent to them has your name and contact info in it, creating a positive reinforcement of your brand (that would be you - as a Realtor). Every time one of your clients, past or present, sees your name the more likely he/she will provide it to one of their friends or relatives who is thinking about buying or selling a home.

I sign up my sellers as soon as I am positive they are going to list their home with me. That way they receive a discount on things they need to get their home ready for the market. The card will arrive 7-10 days after you sign them up, complete with a personalized message from you.

For my buyers I sign them up on the same day we close on their new home. They will receive a oversize postcard with information painting, window treatments, flooring, etc. (customized by you) with your photo and contact information. You can also send them a gift card, and receive 5% off on it.

This is a no brainer for helping to get more referrals from your clients. You can learn more in a video at this link:

https://www.lowesrealtorbenefits.com/about/learnmovie.asp

Good Selling!

Jim Armstrong

How to Master Expired Listings

Hi Everyone, I sent out an email to everyone a few days ago about going after expired listings. The things about expired listings (and most cancelled listings) is that we know at one time the owner was interested in selling their home. In all likelihood, they are still interested in selling their property. They are prime candidates for a new listing. When a listing first expires, home owners get many solicitations from real estate agents looking to get the owners to re-list with them. The older expired listings are actually better because there isn't a lot (if any) of competition from other agents for the listing. Here is a 5 part audio presentation on how to get those home owners to list with you. This is from Steve Harney of Keeping Current Matters (KCM). If it asks you for a user name and password, please email me and I will send it to you. How to Master Expired Listings We have recorded a special five-part audio series to help you master the skills and techniques needed to capitalize on this often over-looked revenue stream. These five segments focus on every aspect of Expired listings from communication to pricing, and will help you increase your market share, and continue strong through the year.
	Introduction 3.17 MB
	Communication 6.35 MB
	Homeowner Responses 6.77 MB
	Create a Quality Listing 8.26 MB
	Pricing 9.83 MB